Paten & Co.
The aim of the campaign for Paten & Co (part of the KNEAD Pubs family) was to showcase the best attributes the multi-level restaurant & cocktail bar has to offer. This old wine merchant really stands out in the heart of traditional town Stamford as being a cool and contemporary place to eat & drink. So cool in fact, you might think you’re in the heart of Shoreditch. We wanted to bring some of the beauty on the inside to the street outside whilst showing their potential customers that they offer something a little different.
A little bit fun, a little bit serious, a little bit quirky. We wanted to match a font for each of Paten & Co’s characteristics.
We wanted to capture the various aspects of Paten & Co with the use of high quality photography mixed with hand-drawn digital design. The personality of the business comes through in each aspect, even down to the conversational language we used on the final A-boards.