case study

Brand refresh, website design & development and digital marketing planning & creation to support relaunch

Pilot Fish approached us to help overhaul their website to enable them to be seen as experts with knowledge and to be recognised and respected as the leading commercial financespecialist for the SME and property developer market for Peterborough and surrounding counties.

Our initial focus was on making the current brand work for a digital environment. Added to this were some complex 3D animations that further emphasise the new positioning of Pilot Fish.

“Collaborating with hue is always a great experience. The team are brilliantly talented and go above and beyond to deliver. hue helped us to elevate our brand to the next level and they are now my go to team for all things digital, brand and design. It has been fantastic to find a team I know I can rely on. I would absolutely recommend their services.”

Catherine Lidgley

Head of Marketing & Engagement, Pilot Fish Finance

A fresh new image

From streamlining the existing logo, to developing a vivid new colour hierarchy and typographic system, we were able to breathe new life into an already well-established brand. Designed to fit better with digital applications, we gave Pilot Fish a more modern and recognisable face, helping it to have maximum stand out within the financial arena.

We introduced the ‘gold ball asset’ as a way of visualising the momentum and financial advancement Pilot Fish offers. The asset also signifies the team members and prestige Pilot Fish is built upon.


We created a series of 3D animations to appear on the website, which would visually carry forward the idea of positive change and growth, through financial investment and backing from Pilot Fish within the business and property sectors.

Digital & Social Content

For the relaunch of Pilot Fish Finance, hue created social media and email campaign templates to provide consistency across all channels.


Pilot Fish Finance


Commercial Finance



Branding Strategy

3D Animation & Motion Graphics

Digital & Social Content