case study

Business strategy, brand development and a complete marketing plan to help a client succeed in a global market

We had the pleasure of working with the WorkSavi team, a new force in the project management world, to help them brand and launch their innovative product to market.

This kicked off with the development of the full business strategy, establishing their tone of voice and building the brand framework to lay the foundations for the bigger marketing plan. Alongside this came extensive research, development of the name and brand, associated assets, animations, videos, social content, emails, reports and more.

“Together we have developed a brand which reimagines the idea and powerful potential of collaboration; a brand which is set to disrupt the property tech market and deliver a ‘new normal’ for forward thinking companies. Not only have hue worked with us to build the brand, they have set into action an innovative and thoughtful 360 marketing strategy that engages our audiences across key touch-points. We’re enormously proud of what we’ve achieved together.”

Adrian Wilmshurst

CEO, WorkSavi

Purpose-built website developed with growth in mind

WorkSavi’s website is built with conversion to sale in mind. Backed up by a strong digital marketing plan, the site is full of relevant solution-based content, strong calls to action, product overviews, features and tutorials.

Bespoke Animation and Voiceover providing a software overview and highlighting key USPs

A suite of icons purpose built for maximum adaptability, providing visual cues for its audience

Providing assets and branding guidance to software developers to ensure a brand consistent user experience

Thought provoking content designed to engage and provide maximum impact

Rolling out the brand with a consistent approach

Campaigns that work well across multiple platforms with eye-catching results

Client

WorkSavi

Sector

Information Technology

Discipline

Full Branding Development

Marketing Strategy

Website

Animation

Voiceover

Digital & Social Content