Are you Exhibition Ready?
By Louise Dennington | December 2, 2022
When it comes to creating a professional and impactful exhibition stand, branding plays a crucial role. Not only does it help to create a unique and memorable experience for visitors, but it also differentiates your business from competitors. A well-designed brand can create an emotional connection with visitors and make them more likely to remember your company and products. Additionally, a strong brand can also help to increase visibility and attract more visitors to your stand. Overall, an effective branding strategy can play a significant role in the success of your exhibition stand and help to achieve your business objectives.
Putting a professional exhibition display together can take weeks of meticulous planning, but the end result is worth it. From the initial design phase, through to production and assembly, you would be right to expect that there are a whole host of things that require consideration.
Here are just a few pointers to keep in mind when planning your next exhibition stand:
- Set your goals: What do you want to achieve by exhibiting? Have these goals in mind throughout the whole process.
- Target your audience: Not forgetting people visiting the exhibition will be your audience and people you want to attract to your stand, ensure your messaging is targeting them. If using words, be clear, concise and memorable.
- Capture data: You have a great opportunity to capture some data when exhibiting. Whether it’s through the event organisers supplying barcode and data capture solutions, or you use a good old pen and paper, take the chance while you can!
- Use promotional items: Consider what factors might attract people to your stand – free coffee, a competition, a game, a goodie bag. If it’s something the visitor can take away with them, then even better. Include these promotional items within the original planning of the exhibition so that everything works in harmony and is not an afterthought.
- Get your artwork right: Ensure your artwork is produced to the correct dimensions and scaling requirements as specified by the printer or stand builder you’re using. Providing designers with these dimensions and a clear brief of what you require will save valuable time. Make sure your artwork is on brand and vector-based to allow the artwork to be scaled without loss of quality.
- Get an in-situ mock-up: If possible, get an in-situ mock-up produced of the artwork ahead of sign-off to give you a greater idea of all angles and space.
- Use digital moving graphics: Consider digital moving graphics for any screens available – these can add an eye-catching element to your exhibition area.
- Consider your location: Find out where your stand is located in relation to other stands and competitors, to judge distances for maximum standout and legibility of text and graphics.
- Give yourself enough time: Give everything enough time to be designed, signed-off, printed, and built ahead of deadlines.
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