Why you should consider videography
By Louise Dennington | September 20, 2022
You won’t be surprised to hear that much more information can be conveyed by way of video that your consumers can easily understand. In fact, 95% of a message customers see in a video remains with them. This is something you can’t pull off with photos.
We created the Studex summer video as part of their summer campaign. This video coincides with Studex’s latest lookbook and promotes the rage of styles Studex has to offer.
- Grab peoples attention
- Engage viewers more
- Drive more traffic to your website
- Are memorable and improve brand recall
- Help increase buying intent
- Combined with sound, can create a powerful emotional response from the viewer
So you want to make a video, where do you start?
Then first consider who your audience is and what it is exactly that you want to showcase – what is the main purpose of the video? This is critical and should not be rushed!
Secondly, establish a budget for your video. You will need to decide on which format the video will appear – will it be on your website, shared on social media, perhaps even on YouTube? This needs to be considered ahead of shooting and will determine the framing when filming: horizontal 16:9 (TV, YouTube, website, social), square or portrait (various formats for social). It may be that the final video needs to be in multiple size formats. It likely depends on your budget!
We set out to showcase the true essence of Christmas at The Crown. Shot in slow-motion to give full attention to and really hone in on all the individualistic details and setting on offer. Combining with sound to further build upon the emotion evoking narrative and sentiment Christmas brings, we wanted to fully immerse the viewer in all The Crown’s Christmas glory.
Once you know what it is you want and what your budget is, other points to consider include:
- Will the video/film require a voiceover or actors?
- Will text or graphics be required to appear alongside the product or services throughout the video? Again, this should be considered ahead of filming.
- Will the piece be story led or merely a combination of overview shots?
- Do you want it to feel like a documentary or should it be cinematic? Filmed in realtime or slow motion? These decisions can all add different effects and affect the viewer emotionally.
- Does it require audio, vocal or a music track?
- Is it an integrated interview and showcase video where someone from the company is speaking about their services and a visual overview of the company is edited around this?
We created a video for WorkSavi. Bespoke animation and voiceover providing a software overview and highlighting key USP.
So if you’re briefing a creative agency like ours on your videography requirements, the more information you can provide upfront, the smoother the process will be. It’s all about the planning and communication, but don’t worry, we can help with that too!
View some of our video work here, alongside a range of other marketing requirements we fulfilled for Studex UK.
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