Play Video

See the work

never settle for normal

Branding, brand guidelines, graphic design, print material, social assets, merchandise, stationery

Inspirational merchandise

Fuego is the brainchild of our client Shaun Beck (Inspire Ignite) who approached us wanting to create a new stationery brand with a twist. We were given free rein to present some ideas that were fun, creative, eye-catching and bold! The brief, alongside development of a new brand, was to create inspirational merchandise including journals, notepads, motivational postcards and stickers in addition to being presented across social media platforms.

With a name already in place, Fuego (translates to ‘fire’ in Spanish) is all about getting out there and getting on – be it with business or personal goals, the brand encourages people to ‘find your fire’. The font used in the design of the identity was selected with purpose and with small finishing touches that make the brand connect with its meaning.

In creating the merchandise, the design needed to uphold this brand.

Experimental ink

We experimented using inks and paints to create a set of unique patterns and designs that mirrored the vibrancy and energy of the Fuego brand. Once these had been thoroughly developed, integrated design systems and inspirational captions were introduced.

Purposeful quality

High quality print materials were carefully selected, always keeping the brand values in mind, being fun, vibrant, quirky, eye catching, positive and motivational. All merchandise produced has purpose. They assist in developing your mindset, building your focus and finding your fire.

When we needed high impact, funky and engaging designs for our new range of FUEGO notebooks, we knew exactly where to go! The hue team took our concept and ideas and brought them to life – 8 notebook designs, 4 journals and a series of postcards, as well as supporting promo materials to package up the brand perfectly – a job well done!

Shaun Beck
Inspire Ignite – creator of Fuego


Our Work

All of our latest and greatest.

See All


Website, social media and marketing for a luxury kitchen designer.

Studex UK

B2B e-commerce website and digital marketing for the world’s largest ear piercing manufacturer.

Paten & Co

KNEAD Pubs approached us to make Paten & Co stand out with its unique offerings: seasonal menus, craft beers, select wines, and specialist cocktails.


Full brand development and marketing strategy for an innovative new digital product.


A new office, an open brief, and a client wanting to inspire their team.


The rebrand of Tolethorpe the home of Stamford Shakespeare Company


High end magazine production and art direction for Peterborough’s most luxurious lifestyle magazine.

Visit Jersey

Restoring Balance with Visit Jersey

The Crown Hotel

Rebranding The Crown Hotel as an upmarket destination in Stamford.

Pilot Fish

Brand refresh and website development for a leading commercial finance specialist.

F. Hinds

Film and motion graphics for a leading UK high street jeweller.


Redefining KNEAD, one of Stamford’s most eclectic group of venues


Brand refresh and website development.

Abbey Academies Trust

Creating a brand identity that reflects values of collaboration, diversity, and academic excellence

The Tobie Norris

KNEAD Pubs asked us to rebrand The Tobie Norris to highlight its unique charm and rich historical heritage.

Don’t Lose Hope

Transforming Don’t Lose Hope’s Impact through Strategic Branding and Marketing Support

Victoria Deprez

Brand identity, website and social graphics showcasing a personal approach to nutrition.

Ready to work with us?

Let's talk. We want to hear about your latest projects and passions.

Join our mailing list!

Get regular updates from the hue fam straight to your inbox.