Brand identity, website, copywriting, branding strategy, social graphics, stationery items
An honest approach
Victoria approached us wanting a new brand identity and website, something that truly showcased her personable approach to nutrition, providing honest, evidence-based advice and support.
With earthy tones and scripted fonts, Victoria was after a website that stood out from the crowd. Her connection with and understanding of her customers was of paramount importance.
Showcasing Victoria’s fresh approach to nutrition
On discussions with Victoria, having only initially wanting a new website, it became apparent that a new brand identity was needed, one that truly reflected her personality and approach – friendly yet still professional.
Offering qualified experience and in-depth knowledge, her new brand takes a conversational approach, veering away from anything too business like or scientific, but instead, something that her target audience can relate to and understand.
Not all about healthy eating, the green, orange and earthy palette of colours used reflect nutrition, growth and calmness. Our copywriting service ensured her personality came through on all pages, in a specific structure and with just the right amount of detail.
With the creation of a secondary logo, a recognisable icon to use where her full name is not appropriate, we bought a sense of style and informality to the site. Scripted titles and professional photography provide an instant connection with Victoria to demonstrate her expertise and trust before even reading any of the content. Images were carefully selected for empathy and understanding, so her audience could relate and be assured they’re looking in the right place.
The result? A 70% increase in online enquiries within two months of launch of the new website.
I have loved working with the hue team on designing my bespoke website. The whole team is great to work with – very professional, provide support and guidance and respond promptly to all questions. I would highly recommend hue to anyone who wants to create a professional website presence. I plan on working with them for marketing too, they offer the whole package! Thank you hue!Victoria Deprez
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