The Crown Mark: Fusing Heritage and Modernity
To modernise, elevate, and position The Crown Hotel as an upmarket destination in Stamford, a rebranding initiative was undertaken. The new ‘Crown Mark’ was created, incorporating serif elements from previous typography to honour the venue’s heritage while projecting a future-focused image of connection, celebration, and shared experiences.
Elegant Typography and Refined Colours
The brand mark was designed with elegant typography, featuring delicate characteristics and spacing, exuding a sense of quality. Thoughtfully chosen colours further enhanced the brand’s powerful and graceful presence.
Enhanced Menus and Typography
Menus were redesigned to provide a clean and simplified typographical experience, celebrating white space to create a sense of calm for the reader. Well-defined sections showcased taste and class, while refined typography elevated the overall quality of the communication.
Celebrating Local Produce and Ambient Atmosphere
The imagery selection focused on showcasing local and seasonal produce, highlighting the vibrant colours and surroundings. Attention to space and lighting brought forth an ambient atmosphere, capturing the essence of The Crown Hotel’s unique charm.
Reflective Colours and Enhanced User Experience on the Website
Carefully selected colours defined different sections of the menus and reflected the mood at various times of the day. The website was meticulously designed to offer a higher calibre of user experience, ensuring a seamless flow and a strong sense of connection with visitors.
The Outcome: A Boutique Brasserie Feel with Eclectic Qualities
The rebranding efforts resulted in The Crown Hotel acquiring a boutique brasserie feel, infused with eclectic qualities derived from local historical memorabilia. The overall transformation successfully positioned The Crown Hotel as a premier destination, attracting discerning guests seeking a refined and unforgettable experience.
Ready to elevate your brand’s presence and create captivating experiences?
Let us bring your brand to life with captivating visuals, refined typography, and strategic storytelling. Together, we’ll create an unforgettable journey for your customers, leaving a lasting impression and driving your business forward.
All of our latest and greatest.See All
A new office, an open brief, and a client wanting to inspire their team.
Brand refresh and website development.
The Tobie Norris
When KNEAD Pubs approached us to rebrand The Tobie Norris, we knew we had a chance to showcase its unique charm and offerings while celebrating its rich historical heritage.
The rebrand of Tolethorpe the home of Stamford Shakespeare Company
Taylor & Tails
Brand development, website and marketing materials for a sustainable dog bedding company.
Paten & Co
KNEAD Pubs came to us looking to Paten & Co look more distinctive from other venues – showcasing its unique offerings: flavoursome seasonal menus, craft beers, select wine and specialist cocktails.
Redefining KNEAD, one of Stamford’s most eclectic group of venues
Don’t Lose Hope
Transforming Don’t Lose Hope’s Impact through Strategic Branding and Marketing Support
Full brand development and marketing strategy for an innovative new digital product.
Brand identity, website and social graphics showcasing a personal approach to nutrition.
Website, social media and marketing for a luxury kitchen designer.
Branding and design for a new range of inspirational printed merchandise.
Brand refresh and website development for a leading commercial finance specialist.
Film and motion graphics for a leading UK high street jeweller.
Abbey Academies Trust
Creating a brand identity that reflects values of collaboration, diversity, and academic excellence
High end magazine production and art direction for Peterborough’s most luxurious lifestyle magazine.
Christmas at The Crown
Creating intrigue in the newly built Christmas venue at The Crown Hotel, ‘The Alpine Lodge & Piste Bar’
B2B e-commerce website and digital marketing for the world’s largest ear piercing manufacturer.
Ready to work with us?
Let's talk. We want to hear about your latest projects and passions.
Join our mailing list!
Get regular updates from the hue fam straight to your inbox.